This recently released video isn't really a 'Behind the Scenes' clip as indicated in theembed title — unless they mean it happens backstage at a concert — but it does give us a behind the scenes glimpse into what happens when a song takes off in a way that is pure Music Biz 2012. There has been a lot of focus on viral videos of late, but the financial impact 'internet buzz' can have is still not 100% clear. What does make a song explode, and the artist some money, is getting said song on television. Lots and lots of televisions.
Heidi Gregory/HGM is now representing the directors Ramaa Mosley and Aaron Ruell for music videos. Both directors are signed with commercial house Uber Content. Mosley has directed spots for such brands as Adidas, Toshiba and Rockport, in addition to music videos for Tonic, Creed and other acts. Ruell's work includes the opening titles to Napoleon Dynamite, plus spots for Virgin Mobile, McDonalds and Kellogg's.
