Mourad Belkeddar

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Beware The Music Video Teaser?

Here's something to add to my Music Video Rules:

If you think a 15 second preview on Instagram — or a seven second Vine, or even a single Instagram photo — ruins the impact of your music video, then most likely your music video sucks. Sorry.

UK newspaper The Guardian has an editorial today about how social media reveals and other teasers have ruined music videos for the author, Issy Sampson.

Watch It

John Legend "Who Do We Think We Are" (Paul Gore, dir.) -NSFW-

If you had John Legend in your "Someday even he will make a NSFW video" pool, then congratulations: You likely hit a big payday.

But, don't think the soul crooner has gone tawdry. This is a gorgeous video, like an old-school fashion pictorial come-to-life that will satisfy film nerds (look at that grain) and those who clearly don't read Playboy for the articles. And playing the role of a suaver, better dressed is John Legend, the coolest dude at a most sophisticated and sexy party. With naked women. Everywhere. And not another dude in sight. Except for Rick Ross, who would normally qualify as the coolest dude at the party, but he seems to exist in a dreamscape here. Or, maybe he's just either outside.

And, ps, I have $20 on Josh Groban in my "NSFW someday" pool.

Community / Watch It

Woodkid "I Love You" (Yoann Lemoine, Dir.)

I LOVE YOU

Director Yoann Lemoine's musical alter-ego Woodkid returns with the fittingly lovely "I Love You." Although it utilizes the same gorgous b/w grading as previous clips "Run Boy Run" and "Iron" but busts out of the studio, contrasting a man at a church organ with an explorer who scales some epic Icelandic  landscapes en route to a breathtaking underwater religious experience.