A bit of explication, before we get to the winners of this weekend's MuchMusic Video Awards. Some of this may be obvious, some may not.
- MuchMusic is a Canadian music video channel. Or, as the official MuchMusic verbiage puts it, "a Canadian network dedicated to providing an entertaining, informative, and engaging look at popular music as it happens."
- Since Canada is a foreign country (who knew!), only videos produced for Canadian artists are eligible for the main awards. U.S. content is eligible for the International categories.
- VideoFACT is a program funded by MuchMusic and its sister channels covers up to 50% of a video budget — with grants capped at $25,000 — so long as certain Canadian Content criteria is met. And, don't get me started about their universal health care.
- Links and additional info for other nominated videos can be found at muchmusic.com/events/mmva08/nominees
And, the winners at the 2008 MuchMusic Video Awards are:
Best Video
Hedley "For The Nights I Can't Remember"
Kevin De Freitas, director | Cherie Sinclair, producer for The Field
Best Director
Hedley "For The Nights I Can't Remember"
Kevin De Freitas, director | Cherie Sinclair, producer for The Field
MuchLOUD Best Rock Video
Hedley "She's So Sorry"
Kevin De Freitas, director | Cherie Sinclair + Katharine Wilson for Blink Pictures
MuchVIBE Best Rap Video
Belly "Ridin" f/ Mario Winans
RT!, director | John Nadalin, producer for TWOTHREEFIVEFILMS
VideoFACT Best Independent Video
Wintersleep "Weighty Ghost"
Sean Wainsteim, director | John Nadalin, producer for The N.E./Wainsteim Prod.
Best International Video - Artist
Rihanna "Don't Stop The Music"
Rihanna, director (note: Taj is credited as the director in the U.S.)
Gina Leonard, producer for Les Enfants Terribles
Best International Video - Group
Linkin Park "Bleed It Out"
Joe Hahn, director | Bill Boyd for @radical.media
Best Post-Production
Sam Roberts "Them Kids"
Duplex (Jonathan Legris + Dave Pawsey), post production
Dave Pawsey, director | Olivier Sirois, producer for Spy Films
Best Cinematography
Hedley "For The Nights I Can't Remember"
Samy Inayeh, DP
Kevin De Freitas, director | Cherie Sinclair, producer for The Field