Caught this in a Billboard.com interview with Interscope/Geffen/A&M chariman Jimmy Iovine: (note: all the bolding emphasis is mine)
"I've always felt, and this is just in general, that there's an oil well for the record industry in their music videos, and so does Doug Morris. Universal Music Group had 3 billion views on YouTube and we are so underpaid for those videos. Now, we'll set up an infrastructure, and Doug's in charge of this. We'll make a deal where we really see the value. We have the most perfect content for the Internet. People love to watch them and they watch them over and over again. If "Saturday Night Live" gets 100,000 views on the Internet, they throw a party. Soulja Boy, on his site alone, got 500 million! It's nuts. The Lady GaGa video has 25 million views.
This is all going to be turned back toward the labels. That value has to be achieved."
