While it's not too unusual for a fan or spec clip to get props from the recording artist, that's usually all they get: A post on a blog, or a mere tweet. Director/Cinematographer Ross Ching wins the jackpot with this unsolicited clip for Death Cab For Cutie "Little Bribes" getting acquired by the band and its record label Atlantic as the "official" video for the song. That may sound like a meaningless distinction, but it's really not, since Ching's video will now get a shot at being seen on TV and will be included in the DCFC official videography (ie: archived on the band's site, potentially used in future DVDs, blah, blah, etc, etc). The clip itself is damn good even as it mines some familiar MV tropes: We've got the time-lapse Koyannasqatsi busy city vibe, a spell out the lyrics motif á la director Kris Moyes' video for the Softlightes "Heart Made Of Sound" video, and a bit of moving light animation. Nothing you haven't seen before, but impressive to see it all done so well in a DIY production. --> watch "Little Bribes" (hi res Quicktime download links, plus Making-Of notes via rossching.com)
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Death Cab For Cutie "Little Bribes" (Atlantic)
Ross Ching, director
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