2010 Grammy MV Winner: Black Eyed Peas + Motion Theory

Directors Mathew Cullen and Mark Kudsi of Motion Theory took home at the Best Short Form Music Video Grammy for Black Eyed Peas "Boom Boom Pow." Motion Theory produced the entire branding campaign for the BEP's album, The End, with all aspects — from the music video to the album art to the print ads — spotlighting the band's movements from analog to digital.

Cullen and Motion Theory won the Short Form Music Video Grammy last year as well, for Weezer "Pork & Beans." --> watch "Boom Boom Pow"


The Black Eyed Peas
"Boom Boom Pow" (Interscope)

Mathew Cullen + Mark Kudsi, director | Anna Joseph, producer | Motion Theory, production co | Jeff Cronenweth, DP | Doron Dor @ String, editor | Motion Theory, vfx



dave's picture
I always wondered if there was a more "legitimate" counterpart to the MTV VMA's...