WATCH IT: J. Cole "Who Dat" (BBGun, dir.)

By Steven Gottlieb on June 28, 2010 @ 12:29pm PDT | Comments (0)

Rap newcomer J. Cole gets off to a fiery (literally) start in this one-shot, no-cuts video directed by BBGun. J. Cole stalks the camera with his performance, galvanizing people to follow him like a Pied Piper as he marches through his hometown of Fayetteville, NC. --> watch "Who Dat"

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J. Cole "Who Dat" (RocNation/Columbia)
BBGun (Alex Bergman and Maxim Bohichik), director | Alex Turner, producer | BBGun, production co

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Comments

John's picture
By John
just cuz u blowing shit up dont make this a good video...
Steven Gottlieb's picture
By Steven Gottlieb
Not feeling the one take aspect of it? Kind of the hip-hop version of the OK Go marching band video, perhaps?
John's picture
By John
I would be feeling it if these guys "BB Guns" didnt do that with every other video they did...the other with J Cole and that Asher Roth video...the one take thing is played out especially when all it is a rapper rapping into the lens
Steven Gottlieb's picture
By Steven Gottlieb
I think the other ones were more meant as virals... But I see your point: Its definitely similar (tho I think more ambitious) to other stuff on their reel. Not sure if thats a bad thing, tho, especially if theyre developing and honing the style.
Aaron's picture
By Aaron
I hate to be this guy, I really do. But this is one my videos from 5 years ago. <a href="http://www.youtube.com/watch?v=o4C9wFknbMQ" rel="nofollow">http://www.youtube.com/watch?v=o4C9wFknbMQ</a> I even got some VS love back in the day. <a href="http://www.videostatic.com/vs/2006/09/free_speech_eve.html" rel="nofollow">http://www.videostatic.com/vs/2006/09/free_speech_eve.html</a> Like I said, I hate to be that guy. I'm not even bitter. I like BBGun and think these guys do a great job. I just wish I had some budgets that these guys do.
Steven Gottlieb's picture
By Steven Gottlieb
Dig that Free Speech video, but I dont think its all that similar asides from the long take/walking toward camera vibe, which I think is a well-established music video trope by this point.
Aaron's picture
By Aaron
In the first half of the clip the camera turns to find J. Cole inside the television and it never cuts, which is exactly what happens in the FS video. People take stuff all the time, it was just something I noticed.
unheardtv's picture
By unheardtv
2 out of 5 stars -Please stop biting lyrics and video gimmics, all has been done before.

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