WATCH IT: Jason Derulo "What If" (Ethan Lader, dir.)

What if Jason Derulo could turn back time and save his fiancee from getting run over by a distracted driver? Would he still do it, even if it meant that the hands kept spinning counter-clockwise, thereby erasing their entire relationship? That's how director Ethan Lader takes what could have been a mere Superhero Soap Opera trifle into something a little more philosophic (for a pop video, at least). --> watch "What If"

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Jason Derulo "What If" (Warner Bros.)
Ethan Lader, director | Roger Ubina, producer | Alliance Media Group, production co | Simran Brown, rep | Brian Garbellini, DP | Denise Williams, commissioner

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