WATCH IT: Kid Cudi "Erase Me" (Jason Goldwatch, dir.)

Kid Cudi has gone rock. Or, about as "rock" as one can be with McLovin on drums and that young dude from Hot Tub Time Machine + Kick-Ass on bass. In other words, this is pure parody, letting Cudi play pretend rock star — kind of Jimi Hendrix meets Britny Fox — while keeping a bit of ironic distance. And to ensure there's some hip-hop bonafides, a blinged-out Kanye West drops a verse in the middle of the song. PS: Video needs a mudshark scene. --> watch "Erase Me"

Kid Cudi f/ Kanye West "Erase Me" (Universal Motown)
Jason Goldwatch, director/editor | Billy Parks, producer | Decon, production co | Rob Gilbert, DP | Peter Bittenbender, executive producer

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