WATCH IT: OK Go "Needing/Getting" (Brian L. Perkins & Damian Kulash, dir.)

  1. A Chevy Sonic driven at exactly the right speed creates a cluttered symphony of a song via custom special appendages — including several retractable pneumatic arms — that trigger perfectly placed instruments along the route.
  2. How many instruments? 288 guitars. 55 pianos. 1,157 homemade instruments.
  3. It took four months of preparation and four days of shooting to get everything right. OK Go Singer Damian Kulash took stunt driving lessons because safety is always first.
  4. You could say it's more of a stunt than a "music video," but there's no room for that kind of philosophical semantic nonsense on Super Bowl Sunday (or any day for that matter). One thing is clear, however: it's not exactly a car commercial since there's no silly disclaimer telling us to not try this at home. 
  5. Road trips with OK Go probably get annoying after a while.

--> watch "Needing/Getting"

OK Go "Needing/Getting" (Paracadute)
Brian L. Perkins & Damian Kulash, Jr., director | Luke Ricci, producer | Yon Thomas, DP | Doug Walker, editor

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Tags: New Releases