It takes muscles to make music. Or, if you wait until the end of this delightfully batshit crazy video in which action star Terry Crews conducts a symphony through pectorial electrodes, you can just use your keyboard to play along. Work up a sweat. Buy some Old Spice Deoderant to cover the resulting stench.
Not only is this a great showcase for director Tom Kuntz and the mad scientists at the Wieden + Kennedy Portland agency, it shows some previously unseen interactive power that's within the Vimeo player. --> watch "Muscle Music"
Terry Crews "Muscle Music"
Tom Kuntz, director | Wieden + Kennedy Portland, agency | MJZ, production co | The Mill LA, vfx