WATCH IT: Calvin Harris x Florence "Sweet Nothing" (Vincent Haycock, dir.)

Singer Florence Welch and her boyfriend each enter a dismal world of hurt after their dysfuntional relationship cracks apart. Director Vince Haycock perfectly paces the action, letting each story arc develop as the song builds to its apex. The boyfriend gets an unexpected surprise with his chips, while Florence's performance at a seedy sex club gets brutally physical. --> watch "Sweet Nothing"

Calvin Harris f/ Florence Welch "Sweet Nothing"
Vincent Haycock, director | Jamie Clark, producer | Somesuch & Co, production co | Steve Annis, DP | Ross Hallard, editor