4x3: Godley & Creme "Cry" (Godley & Creme, dir.)

Before there was Woodkid, there was Godley & Creme...

Kevin Godley and Lol Creme. Musicians, first as bandmates in 10CC — If you grew up with any contact with Lite-FM, you're likely familiar with "I'm Not In Love," or maybe the false, yet still amusing tall-tale about their name — and then as the duo, Godley & Creme.

Godley & Creme was multi-media before its time. They made the songs and they made their own videos. And the videos were so unique, they also made them for others, creating some of the '80s most iconic clips:

But there's a video for their own 1985 single, "Cry," which was a hit in the U.S. thanks in part to its innovative visual: It starts with tears that expose a face, but then cross-fades into another face and another. It's the analogue precursor to the digital morphing effects which would come years later, used most famously in Michael Jackson's Black or White video.  

--> watch "Cry"

And a clip of Kevin Godley discussing the inspiration and the technique of "Cry" -->

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Comments

JEFF PANZER's picture
SO GLAD U AIRED THIS STEVE...THIS IS HISTORY....THESE GUYS WHERE THE LEONARDO DEVIANCE'S DISCOVERING A NEW FORM OF ART.....AN ART CALLED MUSIC VIDEO.... BOTH KEVIN AND LOL DID IT THE BEST. THERE WORK IS STLL RELEVANT TODAY!!! ALL YOU YOUNG DIRECTORS, PLS CHECK OUT THERE WORK. THEY ARE THE BEST!!! JEFF PANZER
Kendrick's picture
I remember this video as well. I don't think enough people realize that Godley & Creme were the "Spike Jonze" of the 80's. The most innovative directors of the decade. Their Art of Noise video is another one of a kind.
Steven Gottlieb's picture
I think I refer to Art Of Noise Close To The Edit at least twice a year on this blog. So great. Godly/Creme didnt direct that one, BUT, Lol Creme was in Art Of Noise. Zbigniew Rybczyński directed. Either way: Geniuses, all around.
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