WATCH IT: Lushlife "Magnolia" (Lamar+Nik, dir.)

The 3D cardboard song title is a clear hint as to what to expect once the vocals start in this fun clip by directors Lamar+Nik for Lushlife.

Lamar+Nik, directors: Every word to 'Magnolia' (188) was handmade using cardboard (discarded from grocery stores), hot glue guns, and paint pens.  Random people at over 65 locations and a handful of friends were used as rappers throughout the video. The video was done completely practical (no CGI) and wound up costing a little under $80."

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Lushlife "Magnolia" (Western Vinyl)
Lamar+Nik, director

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Tags: New Releases