WATCH IT: Taylor Swift "I Knew You Were Trouble" (Anthony Mandler, dir.)

Having spent many years cultivating a flawless public image, it's doubtful that we'll ever see Taylor Swift going as deep off the edge as Rihanna or Lana Del Rey, but "I Knew You Were Trouble" is certainly a step in that direction. The action starts with a wistful spoken intro before getting stick-in-your-cranium catchy, but the imaging is rough and tumble throughout. The styling is much more alternative than pop (or country) with director Anthony Mandler showing snippets of a lost Coachella-esque weekend with Taylor's bad-news boyfriend, Reeve Carney (of Spider Man musical fame). --> watch "I Knew You Were Trouble"

Taylor Swift "I Knew You Were Trouble" (Big Machine)
Anthony Mandler, director | Heather Heller, producer | Black Hand Cinema, production co | Dave Devlin, DP | Jeff Sellis, editor