This one is for all you fans of silly green screen videos — especially the ones where you get to see a little green, in addition to the outlandish scenes. (note: It's also fans of cereal.)
Syndrome, directors: "What would it be like if you could see what Action Bronson saw in his head while he stood in front of a green screen? That was the basis for this video's concept. The end result is a single take set up that we blocked out with Bronson and our crew to capture him literally Actin' Crazy on set. It was important to capture everything; mistakes and all. Just as long as it was real. We ended up only shooting this sequence twice. We used the first take because it was so pure and there was nothing for Bronson to compare it to. We noticed during the second take that he was trying too hard and we lost the realness of the moments. Our scheduled 14 hour day was wrapped in 2 hours. In the end we rolled the dice on a silly idea but with trust from Bronson and his team we were able to bring it to fruition."
Action Bronson gets his motor running and channels his inner Wyatt (or is that Billy?) in this new telling of the counter-culture classic Easy Rider. When it comes to rappers unafraid to show their bare chest, AB can do whatever he wants. Rick Ross, the ball's in your court.
Action Bronson is living large. Grilling up dinner, winning chains off Riff Raff, eating a cake in the shape of his face, doing cartwheels, and enjoying the company of women big enough to roll with him.
And the ubiquitous portable weed vaporizer is probably not a product placement, but rather something that's always within arm's length.