Aella Jordan-Edge

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Matoma "Lonely" (Aella Jordan-Edge, dir.)

Aella Jordan-Edge takes us to the London nightclub scene to film Matoma’s ‘Lonely’ ft. MAX. With an “imaginary friend” concept at its core, this music video was inspired by Aella’s love for the classic film, ‘Harvey’. We follow the journey of two dancers, never knowing if the girl in this romantic duo is real, or just a figment of his imagination.

 

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Thinkpiece "You're People You're Evil" (Aella Jordan-Edge, dir.)

Director Aella Jordan-Edge’s first collaboration with North London newcomers Thinkpiece is a

trippy exploration through a young woman’s psyche. While Thinkpiece’s first music video Voice

For Us played on themes of media and hypnosis, You're People You're Evil dives fully into an

addictive digital nightmare.

Grief stricken after a public break-up, our protagonist wanders into an underground arcade and

finds a VR headset. This technology gives her a chance to see through the eyes of, and at times