AJR Films

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Ty Dolla $ign & Mustard f/ Lil Durk "My Friends" (Daniel Russell, dir.)

It's a party on a set that's bouncing with energy for this rap trio.

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J. Cole "a m a r i" (Mez, dir.)

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SZA "Good Days" (Solana, dir.)

Shrooms, stripper poles, and the always self-assured and creatively interesting SZA at the center of it all.

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SZA f/ Ty Dolla $ign "Hit Different" (Solana, dir.)

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ScHoolboy Q f/ 21 Savage "Floating" (Jack Begert, Dave Free, The Little Homies, dir.)

A visual that feels chopped and screwed.

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John Legend "Preach" (Dominique Deleon, dir.)

John Legend gets up from a restless sleep to go through a dream portal that actually leads to a nightmarish reality in this music video call to action.

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Aminé "BLACKJACK" (Adam Amine Daniel, Jack Begert, dir.)

Never too late to go back to school.

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Jay Rock f/ Kendrick Lamar "Wow Freestyle" (Jack Begert, dir.)

A video as freewheeling and freestyle and old school as the song itself.

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Aminé "Reel It In" (Adam Amine Daniel, Jack Begert, dir.)

Aminé runs a bikini car wash that's so audacious that the video starts off with a "sorry mom" title.

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Boogie "Self Destruction" (Justice Baiden, dir.)

Gravity is just one of many conventions that has no bearing on Boogie and this music video.

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Jay Rock, Kendrick Lamar, Future "King's Dead" (Dave Free of the little homies & Jack Begert, dir.)

From a palm tree performance perch to a comically busy trading floor to the barbershop and rooftop to rooftop and a busy intersection: Kendrick Lamar and crew deliver another idiosyncratic winner.