@Videostatic RT : Dope NEWS of the day: MVPA and MVPA Awards Return for 2020 (oh, and partner with the ) !! https://t.co/vLOL8a6N3K via 16 hours 43 min ago
@raconteurLA Dope NEWS of the day: MVPA and MVPA Awards Return for 2020 (oh, and partner with the ) !! https://t.co/vLOL8a6N3K via 16 hours 59 min ago

Alex Southam

Mumford & Sons "Ditmas" (Alex Southam, dir.)

Ditmas may be in refence to the Brooklyn neighborhood, but the view finds us in the lovely fields of the Kiev countryside with a horse-whispering warrior and a folk-turned-rock band performing in the round.

Alex Southam, director:: "The Cossack character (Evgeniy) in the video is a genuine cossack raised within a cossack community - part of his work now is to break and train horses so was the perfect subject for our film. Whilst the shoot was pretty brutal and unforgiving - particularly for our hero - we captured something really special, no more so than the moments in the final third of the video where our hero finally becomes one with the horse."

PS: Might there be a part two? Stay tuned...

Laura Mvula "She" (Alex Southam, dir.)

Laura Mvula - She

Director Alex Southam looks at the cycle of life in this homcoming clip...

Alex Southam, director: "Beyond the obvious desire to work with such an exciting and talented artist, I think the main thing that attracted me to the project was the duality of the track's strength and its fragility. The track seems deliberately ambiguous as to whether it is about a particular woman, or women generally, so I wanted to create a video which was simultaneously personal and universal, and structure it out in a seemingly neverending cycle — hence why the video is top and tailed with ostensibly the same sequence. I'm pretty sure I referenced MC Escher at somepoint to that effect.

Additionally the video is intentionally left open for debate - just to get the old left and right side of the viewers brain working!  Our movement through our series of vignettes was meticulously planned out so we knew what we had to capture from our cast performance wise and in turn, how that should work with the ebb and flow of the track. Laura was an absolute pleasure to work with, one of those artists that just gets it and gave us exactly the performance we needed to knit in with our narrative.  In case of ambiguity, its a 'no-cut' and not a 'one-shot'! Special praise must be given to our fantastic cast, especially Kanga our lead, who just knocked it out the park."