What starts as a mere melancholy stroll through blue streets becomes something increasingly monumental once that first chorus hits, at which point we rapidly escalate through time and space in a way that may give you 2001 flashbacks.
Blue and Yellow, Blue and Yellow, etc. Beck collaborates with film director Edgar Wright, actress Alison Brie, and choreographer Ryan Heffington on a video that's, yes, quite colorful and absolutely ecstatic with sharp dancing and sharper editing that lands it somewhere between Busby Berkeley and Blue/Yellow Man Group.
Step through the door with Albert Hammond Jr. and actress Portia Doubleday in this beautifully dreamlike exploration of love and life and loss directed by Fraser RIGG.
Albert Hammond Jr: "I followed Fraser into the abyss. He had a real vision he expressed by saying 'Love is the one thing that transcends time and space.' I felt like he was moved by the song and knew how to capture it visually. I understood what he meant but to me the love didn’t represent human connection. I knew It would be the most universal way to show it visually but I found myself realizing the cycle of who I was and what I was about to become, with the death of my old self and the birth of this new person, was what transcended time and space. That love for life, that lust for life is forever reshaping itself."
A portraiture of a wandering dog at magic hour. Two lovers at the beach, dealing with each other and the dangerosly crashing waves. And a depressed woman who confronts an unhelpful counterman, to tragic results. "Don't Know Why" is a music video comprised of those three totally seperate acts, connected only on a subsconscious level.
What seems to be a sweet science meets sweet love story based around Ed Sheeran falling for his sparring partner, takes a brief turn toward serious Rocky training montage for an epic match, before veering all the way left to show Sheeran's humor is as strong as ever.
The old Abel Tesfaye that we know (i.e., his dreads) is symbolically gone as The Weeknd enters the next phase of his career with this Daft Punk-produced track directed by frequent collaborator Grant Singer. Call it the millennials' burning of George Michael's "Faith" jacket.