Kendrick Lamar and The Little Homies are back, this time collborating with director Dave Meyers for a video that's "just" a series of striking images one after the other, ranging from a Last Supper to a Grey Poupon break and on and on and on.
Luke Monaghan, director: "We shot most of the video in a small town just outside Vegas, did some pick-up's in actual Las Vegas and LA aswell. It was a proper team effort, not a great deal of money and we had a lot of locations to cover. Ben Kitchens did a great job with the cinematography, it's mostly natural and available light. We've worked that way a few times before together and he did a great job on my short film 'Baby Gangster' and a HBO documentary I'm working on.
Give director Mark Romanek three days to shoot arguably the most famous band in the world performing their new single for a Santa Monica airport hangar filled with adoring fans who are more than willing to shine a whole lotta light for Bono and you unsurprisingly wind up with a striking video.