Bad Boy

Puff Daddy f/ Meek Mill "I Want The Love" (Eif Rivera, dir.)

Hip Hop as nothing more than a Game Of Thrones? Welcome to The North, where the artist formally known as Puff Daddy and then Diddy and now Puff Daddy again stakes out his throne with the help of Meek Mill.

PS:  Between Diddy rewinding his name back to Puff Daddy, and this video's obvious callback to the "Hypnotize" video intro, I think we can safely say that the Bad Boy swagger is mounting a comeback. 

Machine Gun Kelly "Swing Life Away" (Charlie Zwick, dir.)

The crossover playbook is in full effect here: Machine Gun Kelly is definitely a rapper, but looks like a rocker, and the song has Sleeping With Sirens emo screamer Kellin Quinn helping push the 2005 hit Rise Against ballad "Swing Life Away" into a nü-metal territory. The video itself is a crossroads story — with a screenplay by MGK himself — thinking back on his life and what should come next. 

French Montana "Freaks (explicit)" (Eif Rivera, dir.)

French Montana - Freaks (Explicit) ft. Nicki Minaj

When you have one of the hottest guest versers in the game (French Montana) and everyone's favorite reality show host (Nicki Minaj), you just let them do their thing. Director Eif Rivera delivers exactly what we need for a song called 'Freaks' — wild dancing and Ms. Minaj cranked to her most 'too hot for TV' setting —  all with the throbbing energy of a classic bashment.