Bad Boy

Puff Daddy f/ Meek Mill "I Want The Love" (Eif Rivera, dir.)

Hip Hop as nothing more than a Game Of Thrones? Welcome to The North, where the artist formally known as Puff Daddy and then Diddy and now Puff Daddy again stakes out his throne with the help of Meek Mill.

PS:  Between Diddy rewinding his name back to Puff Daddy, and this video's obvious callback to the "Hypnotize" video intro, I think we can safely say that the Bad Boy swagger is mounting a comeback. 

Machine Gun Kelly "Swing Life Away" (Charlie Zwick, dir.)

The crossover playbook is in full effect here: Machine Gun Kelly is definitely a rapper, but looks like a rocker, and the song has Sleeping With Sirens emo screamer Kellin Quinn helping push the 2005 hit Rise Against ballad "Swing Life Away" into a nü-metal territory. The video itself is a crossroads story — with a screenplay by MGK himself — thinking back on his life and what should come next.