@questlove Uh just got you know who to try....fired https://t.co/NhIUbwN15f 1 day 9 hours ago
@JosephKahn New plan: funnel money into college and make independent movies as course curriculum/expense. Then 1 day 20 hours ago
@markromanek RT : If we can't get massive numbers out there over these horrors, every last one of us is responsible for these camps.… https://t.co/rPqWt76I8g 1 day 8 hours ago
@JosephKahn I know a couple crew/friends who have been taking a lot of their income to pay off student loans and are about to b… https://t.co/DLZLkTTcKn 1 day 22 hours ago
@JosephKahn If we pay reparations, women should get it first. They're the ones who got it worst in history. 1 day 11 hours ago
@JosephKahn RT : Christopher Meloni and Lili Mirojnick murdering a bunch of nazis while Patton Oswalt says "Ouch...witz!" is what al… https://t.co/G8UhMMZz96 1 day 10 hours ago
@JosephKahn If people truly cared about policy and substance, the Kardashians would not exist. Democrats better start hugging some flags. 1 day 5 hours ago
@katyperry Check ur email! 📧 Were you one of the lucky few to get a chance at this exclusive… https://t.co/yhpUpq3iyf 1 day 19 hours ago
@questlove To this day in Prince’s break room at Paisley Park (A Studio)—-there is a Sega Genesis. 1 day 2 hours ago
@JosephKahn RT : I just feel like nowaday you can’t say anything without offending anyone and that is fucking annoying. 18 hours 4 min ago
@JosephKahn How Republicans sell Nike: Just Do It. How Democrats sell Nike: We apologize for making our shoes with child lab… https://t.co/dx4UW9R25z 1 day 5 hours ago
@A_Listermann RT : You can’t rush quality. 1 day 23 hours ago
@questlove I couldn’t c.....4 the tears in my eyes https://t.co/1Ca1Axs4KU 1 day 2 hours ago
@markromanek RT : Today Mike Pence launched the “Latinos for Trump” campaign. I like the optimism of using the plural there. 11 hours 26 min ago
@dannylockwood RT : Let’s check Mike Pence’s claims: Cleaner air and water. FALSE. — More polluted air days during Trump's first two y… https://t.co/OVIT5s0T38 1 day 55 min ago
@keithscho hey, here's a new commercial I did for Virgin Trains: https://t.co/a74P2sKmCG 23 hours 54 min ago

Chris Roebuck

Young Fathers "In My View" (Jack Whiteley, dir.)

Jack Whiteley, director: "I started with the question: how do you make people care about your video? In the age of the internet anything seems to go. Videos can be controversial and shocking or just purely bizarre or beautiful, and they don’t necessarily have to make sense. So, in collaboration with the band, I came up with a set of vignettes that attempts to tick these boxes in order to elicit an emotional response from the viewer. 

We then threw in an added meta curveball layer by deconstructing what you’re seeing within the video itself, to the point where we’re essentially presenting a step-by-step guide on how to make a video that people will care about and therefore will want to share online.

I love videos that challenge perceptions, pull the rug from under the viewer, offer twists and subvert things, and so that’s what we’ve reached for here. I hope you care about it. And if you do, don’t forget to share. Because sharing is caring."