@Videostatic RT : — A pop-up museum. A new project. A lifetime achievement award. And , 18 years later.… https://t.co/GP4GVca2Wk 21 hours 56 min ago

Christopher Probst

Taylor Swift "Out of the Woods" (Joseph Kahn, dir.)

It's a fairy tale where Taylor Swift doesn't need to wait for any Prince Charming to save her in this latest epic collaboration with director Joseph Kahn. She just needs to decide to turn around and move on from her entanglements. That journey is anything but easy, however, as our heroine goes from the oceans edge to an icy peak and into a forest that's invariably filled with snarling dogs, menacing fire and malicious brances (note: I'd reference Evil Dead her, but why start the New Year that twisted, right?).

Taylor Swift "Wildest Dreams" (Joseph Kahn, dir.)

Can Taylor Swift and director Joseph Kahn do big and intimate at the same time in a video? Of course, they can. Welcome to Africa for this period piece where Taylor is a classic movie starlet falling into and away from her leading man, Scott Eastwood. Stay tuned through the end, since there's one last chance for romance at the fateful, yet chilly movie premiere.

Macklemore & Ryan Lewis "Downtown" (Ryan Lewis, Jason Koenig & Ben Haggerty, dir.)

Get on your mopeds kids, cuz Mack is back with something that looks way pricier and more ambitious than what you'd find at a thrift shop. "Downtown" is essentially a rallying cry for all the underdogs and eccentrics out there to get on their wildest ride and meet up for a massive parade with rap Macklemore & Ryan Lewis, rap legends Melle Mel, Kool Moe Dee and Gradmaster Caz, and a scene-stealing Eric Nally from Foxy Shazam.

Apple Music Premieres Eminem "Phenomenal" Music Film

You knew Eminem's history with both Jimmy Iovine and Dr. Dre meant he would show up in the Apple Music launch, but did you expect his contribution to be a music video that casts him as an ass-kicking Neo-style action-adventure star? Or, for John Malkovich to have a cameo as a mysterious purveyor of noodles and wisdom?  The nearly 8-minute big-budget opus starts in a hospital and ends with a helicopter leap to a rendezvous with Dr Dre — plus, instead of the usual Beats product placements, we get an integrated storyline with an Apple Watch.

update: as of October 1, 2015, the video is now up on YouTube and VEVO...

Taylor Swift "Bad Blood" Breaks Viewership Records

Yes, we know Taylor Swift is popular, but just to make sure you realize how big she is on the heels of her star-studded "Bad Blood" video, take a look at the numbers:

  • 20 million - "Bad Blood" broke the 24 hour VEVO record for most views in one day, getting nearly 20 million views in one day.
  • 37 million - Total "Bad Blood" views as I write this, four days after the premiere.
  • 5 billion - Total view count for all her videos.
  • 11 million - Total estimated viewers to the Billboard Music Awards, which televised the exclusive world premiere of the video.

It's like there's the music business, and then there's the Taylor Swift business, with the only similarity being that they use some of the same notes... 

Britney Spears "Perfume" (Joseph Kahn, dir.)

Director Joseph Kahn constructs a tale of two loves in this unexpected video from Britney Spears. "Perfume" is Britney unguarded — favoring a soaring, yet barbed ballad that's worlds away from her recent electro facades — with a video that does away with the occasional superhero and dominatrix motifs she's used in the past: This is the pop star at her most vulnerable, but still stronger than ever.