There's so much magnetism here that the opening visual gambit pales in comparison to all that follows with Usher flexing, stripping, dancing, drumming and nailing an uncanny combination of vintage Al Green (circa shirtless Greatest Hits) and Michael Jackson footwork.
And to guarantee some cross-appeal, there's a parade of beautiful women with just as much a fixation on lips and tongues as you'd expect for a song about, er, kissing.
"You're nobody 'til somebody kills you" is a frightening hip-hop mantra, mainly because there's unfortunately a kernel of truth to it. Director Christopher Sims conjures up the ghosts of 2Pac and Biggie —casting Diddy in a role makes that connection even clearer — in a cinematic tale of a complicated hit.
The presence of Christina Aguilera on this gorgously stripped-down pop ballad threatens to drown out brainy NYC duo A Great Big World, much in the same way that not many people noticed Mikky Ekko on his similarly fantastic Rihanna collaboration.
That said, Christina has already invited them to perform with her on The Voice, while also providing the name recognition that will open many mainstream radio and pop radio doors. And, unsuprisingly, she hits all the notes perfectly.
Fans get a special shout-out in this live video from Swedish House Mafia member Sebastian Ingrosso. The focus is on the contest winners from around the world who got into a special NYC concert, with director Christopher Sims emphasizing their POV over the typical "Lord of the Dance" vibe of most EDM imagery.