Travis Kopach, director:
"As a director (and skateboarder) run production company, we did what we’ve always done: That is, make videos that make sense for the song. There’s no need for a five page in-depth article about how and why this was made. I’m not that kind of director and this isn’t that kind of music video.
'Let’s Ride' is about going to war and the willingness to give your life for your country. Kid Rock has always been a strong supporter of the troops and I have a brother going through basic training right now. We did what made sense; we shot a giant performance in Detroit and set it against real footage of troops on the ground. It’s stripped backed, it’s real and it’s anti Hollywood."