Collabo king DJ Khalid might be known for self-promoting catchlines like WE THE BEST, but this new album finds him evolving far beyond that. The album title redefines him as Father Of Asahd — named in tribute to his son — and this lead music video serves primarily as a tribute to and fund-raiser for the late Nipsey Hussle, whose on-camera performance with Khaled and John Legend sadly wound up being his last.
DJ Khaled does what he's indeed the best at: Gathering an A+ roster of collaborators to deliver a pop/urban smash, this time calling upon Justin Bieber, Chance The Rapper, Quavo for a true "No Brainer" with Colin Tilley directing — or perhaps co-directing with Khaled's one-year-old son Asahd — a video that splits the difference between stylized BTS and VFX fantasia.
What if director Colin Tilley was making video back in 1996? It's a good year to pick for this clever concept, since it's unlikely today's budgets could recreate the 1998 - 2000 heyday of massive hip-hop video budgets with toys way pricier than helicopters and golf carts.