To paraphrase DJ Khaled, here's another one, bigger than ever, this time set on an island where the musical ringleader feasts, cavorts in a waterfall, checks the savings account, and gets off the island just in time.
Closed borders and COVID conditions aren't enough of a reason for DJ Khaled to not cajole Drake into makin an awesome video for their collaboration. It does, however, require him to call in a massive favor to get a suitably big Popstar to play his role in this twisty comedic video directed by Julien Christian Lutz pka Director X.
Collabo king DJ Khalid might be known for self-promoting catchlines like WE THE BEST, but this new album finds him evolving far beyond that. The album title redefines him as Father Of Asahd — named in tribute to his son — and this lead music video serves primarily as a tribute to and fund-raiser for the late Nipsey Hussle, whose on-camera performance with Khaled and John Legend sadly wound up being his last.
DJ Khaled does what he's indeed the best at: Gathering an A+ roster of collaborators to deliver a pop/urban smash, this time calling upon Justin Bieber, Chance The Rapper, Quavo for a true "No Brainer" with Colin Tilley directing — or perhaps co-directing with Khaled's one-year-old son Asahd — a video that splits the difference between stylized BTS and VFX fantasia.