Free Agent UK

Jon Hopkins "Collider" (Tom Haines, dir.)

It's a tale of two journeys, both of which are hopefully imaginary, in this jarring and compelling video for EDM artist Jon Hopkins.

Tom Haines, director:  “Jon’s music has a transportive quality, which can be blissful and expansive, but can also be internal, and more aggressive, and Collider is at this end of the spectrum. We wanted to create an internal journey, which was unflinching, singular and claustrophobic and at the same time liberating. The video is like a voodoo ceremony, where the lead character dances herself into frenzy, and through the dance gains access to a parallel dimension; it’s her unfurling thoughts, her dislocated mind, and hints at something more apocalyptic - an end game for her and us."

Cloud Control "Promises" (Keith Musil, dir.)

It might take a rewatching or two to piece together the mystery here — which is a smart trick for a music video — but you'll realize right off the bat that something is eerily wrong as a woman wakes up to an empty bed and then stumbles through a drunken date with a young man who looks very much like the prime suspect in a local murder spree...

The Wanted "Show Me Love (America)" (Frank Borin, dir.)

Director Frank Borin tells us about the ending that was shot and almost used for The Wanted "Show Me Love (America)" video...

Frank Borin, director: "The great thing about The Wanted and their whole team is that there's an open line of communication where everyone just gets on the phone and hashes out the idea, which is helpful because they always have tight deadlines due to their touring schedule and only having a small window to shoot.  The main goal for everyone was to take a more mature approach with both their look as well as the storyline, elevating their style over their previous videos.

The one thing we all debated about on the phone was how to end the video and we ended up shooting two different endings.  One of the endings, which is what is in the final video, is a kind of Sliding Doors movie moment where the couple just misses each other and what could have been is just an echo in our minds.  The other ending had the couple reuniting in the middle of the street with a big Ryan Gosling The Notebook worthy kiss only to get hit by an approaching bus.  The cynical side of me wanted to go with the bus ending, especially since we shot it in such a unique and elegant way of slowly seeing the bus emerge over the course of 10 seconds from being out of focus behind them to in-focus, and finally hitting them.  But the Sliding Doors ending felt better and more fitting with the emotional tone we achieved, so Sliding Doors it was!"