Friend London

Arctic Monkeys "Snap Out Of It" (Focus Creeps, dir.)

There's not usually a fine line between reality and fantasy in a music video. If anything, most music videos are highly distanced from reality — unless you care to pretend that even the most mid-level artist can like like Hugh Hefner. But things are quite blurry for the lonely woman in this new Arctic Monkeys video, who finds that she's not just passively watching her favorite band on TV, but actually communicating and connecting with them as if they are actually right there with her.

PS: I'd be willing to bet that more people would be into this than 3D TV. 

Elliphant "Down On Life" (Tim Erem, dir.)

Elliphant - Down on Life

Katy Perry told me to watch this — ok, fine, I read her tweet about it — and she's onto something. Originally released back in December, this Elliphant video highlights some gorgous Icelandic landscapes, the lovely singer herself and two other ladies, a randy dog, some horses and perfectly askew filmic POV.