A mainly b/w affair as Mr. Jackson reminds us that the hustle never ends in this clip that not only has a little noir vibe to it but perhaps a trace of "Shake You Down" as well...
I was interested in merging high technology, fashion and club aesthetics for the "Back To Love" video. I was both fascinated and inspired by Google's Project Glass and Diane von Furstenberg's NYC Fashion Week event where the beautiful and statue-esque runway models basically shot the entire show wearing first person augmented-reality glasses which was then cut into a viral video. I thought it would be cool to drop DJ Pauly D and Jay Sean directly into this chaotic yet stylish scenario.
A smooth club clip from Hot Rod, the first artist on 50 Cent and G-Unit's r&b/mainstream subsidiary, G-Note. Director Donlee Brussel starts the action with an upskirt shot from the glass dance floor, but stays classy from that point on, calling out only the red and the blue in the b&w footage. --> watch "Hot Girl"