Director Ian Pons Jewell sets you up for the kill, literally, in a video where the Absolutely Fabulous actress Joanna Lumley does what it takes to maintain her youth and the spotlight at a truly bizarre nightclub...
What starts as a dopey love story — hey, let's take a selfie — filled with way too many audio device placements turns out to just be a music video within a music video about a woman who'd rather literally enter the screen of said music video. Confused? Just watch. Thank me later.
If you think a 15 second preview on Instagram — or a seven second Vine, or even a single Instagram photo — ruins the impact of your music video, then most likely your music video sucks. Sorry.