When your debut single hits the top 10, gets you a fat major label record deal and the video inspires a dance that shows up everywhere from bedrooms to a stadium stages, you get to indulge any fantasies for your follow-up video. "Bobby Bitch" is maybe best described as Shmurda's Angels, as a trio of gun-toting vixens shake their asses and protect their man.
Roc Nation's Bridget Kelly and rap star Kendrick Lamar easily hold this video down, with director Clifton Bell applying the occasional halftone reprographic and multiplicity effect, but otherwise letting them casually do their thing.
