GOODCOMPANY

When a young woman finally parts with her beloved stuffed panda, we follow the heartbroken bear as he wanders the streets of Los Angeles on an epic journey of self discovery. This all-narrative promo for electronic artist Michel Cleis was shot by Adam Neustadter and the Good Company team over two days in LA. The dance track is based around a familiar hook from Jamie Woon’s “Lady Luck” but is true to Cleis’s signature production style.

Adam Neustadter, director: “What really drew me to this concept was the challenge of making the viewer emotionally connect with this ridiculous panda, I felt if I could make you feel for him, and even relate to him on some level, then it could be pretty special. We tried to play everything as straight as possible, treating it like an honest relationship story, only the dude happens to be a big panda.”