What starts as a mere melancholy stroll through blue streets becomes something increasingly monumental once that first chorus hits, at which point we rapidly escalate through time and space in a way that may give you 2001 flashbacks.
A portraiture of a wandering dog at magic hour. Two lovers at the beach, dealing with each other and the dangerosly crashing waves. And a depressed woman who confronts an unhelpful counterman, to tragic results. "Don't Know Why" is a music video comprised of those three totally seperate acts, connected only on a subsconscious level.
The old Abel Tesfaye that we know (i.e., his dreads) is symbolically gone as The Weeknd enters the next phase of his career with this Daft Punk-produced track directed by frequent collaborator Grant Singer. Call it the millennials' burning of George Michael's "Faith" jacket.