@kevathens Things are kind of checking out, so I think I can tell you I'm writing now 10 hours 22 min ago
@kevathens Things are kind of checking out, so I think I can tell you I'm writing now 10 hours 22 min ago

Heather Heller

Lana Del Rey "Tropico" (Anthony Mandler, dir.)

Lana Del Rey's "Tropico" is more ambitious that almost any other music video you've seen this year — and not just because it's 30 minutes long. Director Anthony Mandler and Ms. LDR create their a sort of Pop Bible here, starting with creation and a Garden of Eden, with Jesus, John (Wayne), Marilyn (not Manson) and Elvis (certainly not Costello) peering down from up high.

And that's just the first couple minutes before the Fall... The rest is much more sinful, believe me.

Consider this a must-watch, especially if you have an appetite for a proudly blasphemous and cracked artfilm that should tickle fans of  Tony Scott and Oliver Stone's more visionary works.

Jay Z & Justin Timberlake "Holy Grail" (Anthony Mandler, dir.)

There's a last days of Xanadu vibe here, with Jay Z and Justin Timberlake all alone at the top of the world, surrounded by the baubles that come with great wealth and success — an effect that's further emphasized by the periodically slurred-down audio.

Also of note is that this is the first Facebook exclusive premiere, with the video available exclusively via Facebook and giving Jay Z and Justin Timberlake unfettered reach to their combined 42 million followers (which if you know anything about how Facebook posts are limited unless boosted, you know the value of that promo is huge).

And it could be a good case study into whether people care about where or how they watch videos, so long as all the sharing/embedding features they expect are supported.

Taylor Swift "22" (Anthony Mandler, dir.)

Taylor Swift - 22

Taylor Swift is a regular girl doing regular things - hanging out with her bestest friends, going to the beach and acting age-appropriately silly. Of course, not every 'regular' girl gets a weekend beach house in Malibu and Anthony Mandler creating an artfully Instagram selfie look for the whole thing. The vibe is fun and light with no boys allowed until the joyous party at the very end. Personally, I couldn't help wondering where the stylist got all the hats.