Structured to feel more like a documentary about a love triangle than a traditional music video, "The River" stars Eminem at his most candid and personal life, even if he consistently remains one post-modern twist ahead of the viewer.
A very Pop, mixed-media look at the awful reality of today.
Broken Fingaz Crew, director: "The video addresses the current political situation: 2017 for us was the year fascists worldwide felt confident enough to raise their heads again, encouraged by Trump and other world leaders, who use people's fear to build more walls and segregation.
The song is both a personal letter and a clarion cry to the global situation, and in the same way, we've combined our psychedelic pop style with political imagery; shot entirely analogue, using paper cut and stop motion animation techniques" [via YouTube]
A clever solution to needing to make a video: Instead of two artists FaceTiming about what kind of video to make, Selena Gomez just has Marshmello playback the song while she makes a video on the spot.
A brain bender that subverts all sorts of traditional music video set-ups, including an opening set-piece that reveals new details with every camera orbit, followed up by a decidedly odd bathroom scene and lots more.
Eilish casually struts down a desolate road with her usual assertive swagger, pulling a red Radio Flyer and two trash bags. Decked out in her trademark yellow, the young artist exudes a cool confidence, in perfect contrast to the steamy scenic desert backdrop.