James Cross

Jelani Blackman "Lockjaw" (Joao Retorta, dir.)

Informed by a line in the chorus - ‘My dons going straight to the topfloor', the video for Jelani Blackman’s ‘Lockjaw’ sees camera moving up a staircase at an undisclosed location, constantly finding Jelani on each flight in a fake one-shot. It’s a technique based concept presented in a very rugged manner. Camera moves hand-held at all times and without a clear sense of horizon at moments, creating a somewhat disorientating and claustrophobic feel as we keep moving up but never really go anywhere. - Joao

Wretch 32 "Whistle" (Joao Retorta, dir.)

João Retorta, director: "There’s a quite playful and repetitive feel to the instrumental of ‘Whistle’ that I wanted to replicate with these visuals. I wanted to create a video that kept going back whilst moving forward. A playful depiction of an house party, an element that came attached to the brief, where we see our artists amidst a crowd and our camera moving in a quite mechanical manner, gradually loosening up. and aint that what house parties at all about? that same walk from the couch to the fridge, whilst the night turns into day."