Instead of a traditional video, Kevin Rudolf lets 94 clips tell the emotions of the song. And instead of just sourcing generic stock footage, Rudolf and the Vulpine Films crew use a mix that veers from Rudolf's personal videos to classic films to famous faces and even well-known YouTube clips. As any producer could probably tell you, that meant the arduous task of reserching original ownership of each clip and obtaining clearances — an especially odd journey in this case that led them to the Albert Einstein and Evel Kneival estates, in addition to regular folks who happened to post videos to YouTube that caught their attention.
