Jon Riera

In the Jon Riera-directed video, a young boy navigates his fate by transforming himself into a wrestling champion, a sport which has been popular and meaningful among indigenous communities for decades.

"In North America we had pros like Chief Jay Youngblood and Wahoo McDaniel who were indigenous, but had to dress in headdress and tassels to compete," Bear Witness told FADER. "The idea of the video was to show that connection we made to these people beyond stereotypes, but also to see an indigenous character make it, without needing the stereotype."