@SchumanArt WATCH IT: Beautiful Machines "We Have 2 Escape" (Timothy Plain, dir.) https://t.co/J5lqrisiRG via 3 hours 37 min ago
@Videostatic Ariana Grande "7 rings" (Hannah Lux Davis, dir.) https://t.co/sTnqxEHHfN 42 min 29 sec ago

Jonas Akerlund

Beyonce "Lemonade" Visual Album

Beyonce goes very big with Lemonade, a visual album that mixes the personal with the universal with the political in a nearly hourlong special consisting of poetry, music and visuals.

In terms of the visual, the biggest stamp seems to come from director Khalil Joseph, but the longform also has set-pieces (aka: songs) directed by Jonas Akerlund,, Melina Matsoukas, Jonas Akerlund, Mark Romanek, Todd Tourso and Dikayl Rimmasch.

Rose McGowan "RM486" [NSFW] (Jonas Akerlund, dir.)

Gen X pervs are probably very excited at the thought of actress Rose McGowan being topless in her debut music video, but anyone familiar with the starlet's body (ahem) of work — not to mention the oftentimes equally out there stylings of director Jonas Akerlund and his fashion director wife B. Akerlund — should not be surprised that this one is anything but straightforward.

Madonna "Bitch I'm Madonna" (Jonas Akerlund, dir.)

Bitch, she's Madonna. If she wants to gather a gaggle of freaks and celebrities for a nighttime adventure, then that's what she's gonna do. Director Jonas Akerlund captures a loose and wild, sexy and campy vibe, with on-site cameos by Diplo, Chris Rock and Rita Ora, with some after-the-fact contibutions from Nicki Minaj, Beyonce, Miley Cyrus and Katy Perry.

Star-Studded Bitch I'm Madonna Drops on TIDAL (Jonas Akerlund, dir.)

Wanna see the star-studded new Madonna video starring Her Madgesty alongside Nicki Minaj, Beyonce, Katy Perry, Miley Cyrus, Kanye West, Diplo, Chris Rock and others? Well, you best be a TIDAL subscriber, or at least not burned through your free trial yet since that's the only place you can see it for now.

And before you bitch about it, remember: a) she's a TIDAL owner/partner/artist, and b) she's Madonna, so she can do as she pleases.

Meerkat and Madonna Get a Video Premiere Mulligan

Everyone loves to be the first to premiere a music video on a new platform, and any new platform would certainly love if that artist is of the caliber of Madonna. That's assuming the technology works, of course.

New app/service Meerkat, which allows any Twitter user to livestream video to all their followers, took a bow for Madonna's new "Ghosttown" video yesterday. Or, they were supposed to, but apparently technical difficulties got in the way.

So, if you were too busy on Periscope, you get another chance: The Meerkat/Madonna (re)launch happens at 1pm ET / 10am PT, where you'll get the first look at this new Madonna video directed by Jonas Akerlund (who also directed her "Ray Of Light" video)

Camerimage Cinematography Festival Winners

The annual Camerimage confab wrapped up in Poland this past week, celebrating the best in cinematography.

Winners for the music video competition are: 

Best Music Video

DJ Snake & Lil Jon "Turn Down For What" (Daniels, dir.) Larkin Seiple, cinematographer

Best Cinematography In A Music Video:

Paolo Nutini "Iron Sky" (Daniel Wolfe, dir.) Robbie Ryan, cinematographer

The festivals main honor went to legendary director Jonas Akerlund, who received the Camerimage Award for Outstanding Achievements in the Field of Music Videos.

David Guetta f/ Sam Martin "Dangerous" (Jonas Akerlund, dir.)

Something tells me Monsieur Guetta is gunning to get back to the top of the superstar DJ list (look out, Calvin Harris). His previous clip had Ray Liotta. In this one, DG takes to the track — this was shot at Circuito de Jerez in Andalucia, Spain — for an "homage" to Formula One racing (and perhaps Rush, too) with James Purefoy as his rival.