@SchumanArt WATCH IT: Beautiful Machines "We Have 2 Escape" (Timothy Plain, dir.) https://t.co/J5lqrisiRG via 4 hours 50 min ago
@Videostatic Ariana Grande "7 rings" (Hannah Lux Davis, dir.) https://t.co/sTnqxEHHfN 1 hour 56 min ago

Joseph Uliano

One Republic "I Lived" (Noble Jones, dir.)

Bryan Warnecke has Cystic Fibrosis and a life expectancy of 36 years. He's not wasting a single day. "I Lived" introduces us to this Colorado teen, who hasn't let his daily treatment or anything else prevent him leading an active life — he's ridden his bike over 1,200 miles, raising over $300,000 for his research — and a dream of one day playing goalie for the US Mens Olympic hockey team.

Cage The Elephant "Cigarette Daydreams" (Mark Pellington, dir.)

Everybody knows dumping a body in the LA River is a bad idea. It's paved. And shallow. But, using it as a place to set fire to bad memories, bad habits and bad vibes is very smart, indeed. Director Mark Pellington runs through memories and fears as only he can, mixing up film styles and references in a tricky way that's as easy to follow as a sharpened knife edge. If it feels a bit personal, well, maybe knowing that the star of the video is French actress Juliette Buchs — married to Cage The Elephant singer Matt Schultz — adds even more clues and resonance.

John Mayer and Katy Perry "Who You Love" (Sophie Muller, dir.)

Love is like a bucking bull. Hang on, enjoy the ride, be prepared to fall.

Director Sophie Muller interesperses that visual motif with intimate one-on-one performance between real life couple John Mayer and Katy Perry.

May these two be the next Ira Kaplan and Georgia Hubley. Unless you're a fan of breakup albums like Shoot Out The Lights...