Josh Goldstein

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Taylor Swift f/ Ed Sheeran "Everything Has Changed" (Philip Andelman, dir.)

Taylor Swift - Everything Has Changed ft. Ed Sheeran

Imagine if the current friendship between tour mates Taylor Swift and Ed Sheeran started at an earlier age. That's the premise behind this narrative clip of two kids striking a bond together, which naturally includes camping inside a classroom, a fascination with "marker face," and reading Nicholas Sparks. Be prepared to "Awww..." A LOT.

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Kacey Musgraves "Blowin' Smoke" (Honey, dir.)

Kacey Musgraves - Blowin' Smoke

You can almost smell the grease from the grill in this latest from current country breakout Kacey Musgraves. Pretty authentic vibe throughout the piece, which probably won't be a favorite with truth.com or with "big tobacco." One thing is certain: I doubt Taylor Swift would set foot in a place like this, at least not for a few more years.

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Anna Kendrick "Cups (When I'm Gone)" (Jason Moore, dir.)

Cups (Pitch Perfect's "When I'm Gone") (Director's Cut)

With Pitch Perfect becoming bigger and bigger in its post theatrical career, it's only fitting that Anna Kendrick's "cup" performance got remixed into something bigger that could dominate the pop world. And, I promise you: This is way cleaner than 2 girls, 1 cup.

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Tate Stevens "Holler If You're With Me" (Phil Andelman, dir.)

Tate Stevens - Holler If You're With Me

Here's another Grammy video/commercial, but it's notable for a weather angle. A little wind storm — actually, a massive wind storm — wasn't enough to dissuade X-Factor winner Tate Stevens, director Phil Andelmanand crew. Instead they just go with the flow, literally, pushing aside the orginal bonfire treatment in favor of focusing on the windstorm that whipped through the Simi Valley location.