Justin Benoliel

Director Emily Kai Bock Wins Prism Prize for Arcade Fire "Aferlife"

The second annual Prism Prize, celebrating the best Canadian music videos, took place last night in Toronto.

Director Emily Kai Bock took home the $5,000 Grand Prize for her masterful narrative Arcade Fire "Afterlife" video. Director Kheaven Lewandowski won the audience prize via online voting for The Belle Game "River" video.

Creative team Scott Cudmore and Michael Leblanc received the inaiugural Arthur Lipsett Award, established to recognize an innovative and unique approach to music video art; Director Floria Sigismondi received the inagural Special Achievement Award.

Also of note: Emily Kai Bock was a guest on CBC radio show As It Happens discussing her win, working with Arcade Fire, and why it's OK for a video to make you cry.

Arcade Fire "Afterlife" (Emily Kai Bock, dir.)

He sells flowers on a streetcorner all day, comes home for a spaghetti dinner, prodding his youngest son to speak spanish and his eldest to spare him a drive to his friend's house. At nightfall they all mine different dreamscapes, but she's at the center of all of them — only existing in their thoughts until they hopefully meet on the other side.

Beautiful.