Justin Bieber has been downright prolific with the videos for new album Purpose, dropping visual content for every single song: Dance videos, travel videos, and even a few official music videos. One of the more intriguing pieces, though, is this teaser for his Halsey collaboration "The Feeling," in which the pop star is stranded in a strange jungle with three women who look like they also have some Calvin Klein Underwear ad experience.
So Justin’s actually working on making quality videos, right? That’s the lesson coming from this and Mr. Bieber’s recent Moonman-winning video “Where Are U Now.” Here, Brad Furman directs Bieber in a somewhat dangerous liaison with model Xenia Deli. And the result is a further step forward from his early vids. You can sense he’s maturing, which is welcome news to some of us.
While a practical who's who of music (and otherwise) celebrities — from Chris Martin to Ellen to Tori Kelly to Alanis Morissette — taking part in a daily countdown to the August 28 launch of Justin Bieber's comeback single "What Do You Mean," all reports seem to indicate the video will be just as massive and well planned.
Think The Biebs had it bad at his Comedy Central roast? Well, the dude gets literally smeared in this new video for Skrillex and Diplo's collaborative project, Jack U ‚ but don't worry: This will likely go further in putting the pop star over in the cool column than any roast. Fans were invited here to a gallery exhibition of nothing by Justin Bieber portraits, where they were given the green light to desecrate and augment them as they saw fit. The end results wound up in this video, which is possibly the best work of art involving Justin Bieber to date.
Jack U: “We are being overwhelmed, in a good way, by the success of “Where Are Ü Now” with Justin Bieber, so with the video we wanted to just take it back to the beginning of the record & essentially create an ode to our fans. Doing what we do, it’s entirely all about the fans. We walk a fine line by being “famous” and in the public eye but we are only here because of you, the fans. Justin wrote this record during a tough time in his life and it comes to us that sometimes, as artists, we are also just objects and we have to take that as much as we have to use that to create. We all do this for you, respect that you put us here and it’s Ü that made the video.” [via YouTube]
While the teaser made "All That Matters" seem like it an all-growns-up bump and grind, the full video presents something a bit more uncomfortable (or less uncomfortable, depending on your perspective). Which isn't to say that sex isn't in the air here — it is, big time — but Bieber moves all too easily from intensity to playfulness to tentativeness, like a master performer trying to see what role gets the best response.
It's highly doubtful we ever see Justin Bieber twerk (please), but we can check "rap break" off the list thanks to this trippy video for Maejor Ali featuring the Biebs, Juicy J, lots of dancers and more than a few suckers.