Structured to feel more like a documentary about a love triangle than a traditional music video, "The River" stars Eminem at his most candid and personal life, even if he consistently remains one post-modern twist ahead of the viewer.
Director Alec Keshishian — who knows a thing or two about documenting a pop star — brings us a fictionalized tale with Fergie portraying a popstar named Fenix who realizes she has less and less need for the man who keeps trying to control her career.
Well, they do say that Milf does the body good. Or, maybe it's milk. I forget. Either way, here's Fergie showing that motherhood is no reason to stop flaunting what you got, as she's joined by Kim Kardashian, Chrissy Teigen, Alessandra Ambrosio, Ciara and other MILFs in surreal and sexy, yet wholesome suburan bliss.
You knew Eminem's history with both Jimmy Iovine and Dr. Dre meant he would show up in the Apple Music launch, but did you expect his contribution to be a music video that casts him as an ass-kicking Neo-style action-adventure star? Or, for John Malkovich to have a cameo as a mysterious purveyor of noodles and wisdom? The nearly 8-minute big-budget opus starts in a hospital and ends with a helicopter leap to a rendezvous with Dr Dre — plus, instead of the usual Beats product placements, we get an integrated storyline with an Apple Watch.
Detroit Vs. Everybody seems like more than a rallying cry and more than just the latest collabo track from local legend Eminem and crew. And, indeed, it's also an apparel brand that's blowing up out of motor city thanks to high profile looks like this clip.