Derick G provides the official Behind-The-Scenes look at "God Bless Amerika". There's no flag footage, so anyone looking to Zapruder that segement is out of luck. Instead you get an artful look at the NOLA neighborhood where they shot.
Anyone who tried to score easy "Real American" points with the non-story of Lil Wayne dancing on the American flag will probably regret calling attention to this video. What was a powerful idea to begin with — a return to his Hollygrove, NOLA roots — has taken on infinitely more resonance after the nationwide discussion simmering after the Trayvon Martin decision.
Instead of a traditional video, Kevin Rudolf lets 94 clips tell the emotions of the song. And instead of just sourcing generic stock footage, Rudolf and the Vulpine Films crew use a mix that veers from Rudolf's personal videos to classic films to famous faces and even well-known YouTube clips. As any producer could probably tell you, that meant the arduous task of reserching original ownership of each clip and obtaining clearances — an especially odd journey in this case that led them to the Albert Einstein and Evel Kneival estates, in addition to regular folks who happened to post videos to YouTube that caught their attention.
There's a minimalism to this desert excursion with Lil Wayne and 2 Chainz, with direcor Parris letting things breathe to the restrained pace of the song. It kind of plays like the rap version of Madonna "Frozen," but that's far from a bad thing.