An epic tale starring Imagine Dragons frontman Dan Reynolds and his wife Aja Volkman, covering a gamut of love, mistakes, regrets, crimes and punishments, all with an underlying belief in redemption even if it's just wishful thinking.
First off, the Jameson advertisement that starts this video off is maybe my favorite product placement in a music video, and not because of the product, but actually for dispensing with the business is a brilliantly clear and forthright way. After that we shift for a gorgous retro TV performance that's soaked with soul and class.
"Lemonade" isn't the only muti-song video currently making the rounds. Modern bluesman Gary Clark Jr. bows a three-song suite via Noisey, that might be way smaller in scale and scope than Beyonce's magnum opus, but the combo of director Gus Black's typically beautiful magic hour shots and Clark's vibes is smoothly perfect.