@TommyLaBuda New "GOD'S GONNA CUT YOU DOWN" music video directed by https://t.co/qjHRJ4GHEJ out now!… https://t.co/OMNt7Jsvqv 1 day 4 hours ago

Kendrick Lamar

Taylor Swift "Bad Blood" Breaks Viewership Records

Yes, we know Taylor Swift is popular, but just to make sure you realize how big she is on the heels of her star-studded "Bad Blood" video, take a look at the numbers:

  • 20 million - "Bad Blood" broke the 24 hour VEVO record for most views in one day, getting nearly 20 million views in one day.
  • 37 million - Total "Bad Blood" views as I write this, four days after the premiere.
  • 5 billion - Total view count for all her videos.
  • 11 million - Total estimated viewers to the Billboard Music Awards, which televised the exclusive world premiere of the video.

It's like there's the music business, and then there's the Taylor Swift business, with the only similarity being that they use some of the same notes... 

Robin Thicke f/ 2 Chainz, Kendrick Lamar"Give It To" (Diane Martel, dir.)

It's not the Lingerie Bowl, but this game of Twerk Football gets close thanks as Robin Thicke, 2 Chainz and Kendrick Lamar make a convincing case that next year's Rose Bowl Parade should include an Ass Float. 

The video also pulls the second half of the Robin Thicke + Miley Cyrus VMA performance into focus for those who were befuddled by the battling parade dancers and Foam fingers. And also, Thicke's Referee meets Beetlejuice suit.