A series of NYC street posters — in the dingier, yet quite hip parts of town, of course — come to life with local rockers The Hold Steady pounding out this anthem. How's that for a street team? --> watch "Stay Positive"
artist: The Hold Steadysong: "Stay Positive"
label: Vagrant
director(s): Jake Davis
production co: Kleiner, Inc commissioner: Jill Kaplan/Skyway Productions