A chaotic performance that lapses into visual chaos of both the vfx and the circle pit variety, not to mention an edit that manages to keep up with the whiplash double bass pace.
First off, the Jameson advertisement that starts this video off is maybe my favorite product placement in a music video, and not because of the product, but actually for dispensing with the business is a brilliantly clear and forthright way. After that we shift for a gorgous retro TV performance that's soaked with soul and class.
This Broods video doubles as a showcase for the Microsoft Band 2's ability to collect all sorts of physical data that can then serve as the basis for animations and other tricks.
"Lemonade" isn't the only muti-song video currently making the rounds. Modern bluesman Gary Clark Jr. bows a three-song suite via Noisey, that might be way smaller in scale and scope than Beyonce's magnum opus, but the combo of director Gus Black's typically beautiful magic hour shots and Clark's vibes is smoothly perfect.
